Events can be a fantastic driver of footfall, especially when used at quieter times of years.
We were proud to support the organiser’s Decadent Drawing in 2019 with funding so they could bring such an exciting event back again to Whitby which they have worked so hard to build with the community since Dec 2019 and we hope the community continues to support for many more years to come!
What is Whitby Krampus Run?
In parts of Europe on the 5th of December, the Eve of the Feast of St. Nicholas, the Saint visits homes to give gifts to good children.
He is accompanied by his dark counterpart The Krampus, who teases and punishes naughty boys and girls. Krampus festivals or runs are popular throughout Europe and now in America but had never been held in the UK until 2015 with the very first Whitby Krampus Run (WKR), which was very well received even by naughty children and again since 2016 with considerable media attention.
After hearing about such an exciting event being built and delivered in Whitby by the amazing organisers Decadent Drawing and their army of volunteers, we immediately wanted to hear more!
We took the time to understand how the event started, why it was brought to Whitby and importantly for us, how it is funded to ensure that we were not replacing a pre-existing funding source.
No event organiser has an easy time funding their events, especially those that continue to grow and expand. It was clear that for WKR to sustain and grow even further, that additional funding requested from the BID, was required to ensure that it remained safe and had the impact that it deserved.
The BID funding contributed towards artists, materials and additional security. From the feedback received from businesses, WKR was a welcomed boost to footfall at a quieter time of year for Whitby.
We contributed £2850 towards the event and the organiser also attracted investment from local businesses and public agencies.
As with all events, organisers need to look at measures to make them self-sustaining through organising add-on events, marketing and sponsorship opportunities.
The additional income generated by the organiser has not only gone towards materials for the 2020 event but to local charities in the town.
After the festive fun and frivolity had passed, it was important that we took the time to review the investment we made as a BID, which includes checking of receipts and media coverage.
This, combined with the business feedback the organisers received on the day and in the new year was fantastic and we are so pleased that we were able to support the organisers to help keep the event in Whitby.
We are always open to receiving applications for event support in Whitby so long as the activity does not take place over key periods such as bank holidays, half terms and summer holiday.
It would be fantastic to support Decadent Drawing to support the event even further this year, so if you love this as much as we do, get in touch and let us know!