Scarborough Gift Card is a partnership between ourselves, the local authority, Scarborough Chamber of Commerce, NYLEP and The Brunswick Centre.
The program is operated by a 3rd party, Town and City Gift Cards that runs successful schemes all across the UK and is marketed by the local authority.
We have put additional resource in to help businesses sign-up to the scheme and market the card and run competitions via Love Yorkshire Coast.
Funding Info
The gift card is being phased to ensure that the town centre area is saturated before expanding to the periphery areas. Still, we are urging all BID businesses to complete the sign up below.
You don’t need any other equipment other than your normal PDQ machine, and no fees are passed onto you.
Residents and visitors can purchase a gift card online or from The Brunswick from a card dispensing machine and then spend their cards in the participating businesses.
So long as you take card payments, you can take part.
In 2021, we upgraded the scheme to allow people to buy the cards online and gift to people via digital wallets.
Benefits
BUSINESSES
Gift Cards act like pre-paid Mastercards, so can be taken by registered businesses easily with no changes to existing systems.
By accepting the card, you help keep spend in the area circulating back through local stores.
Gift cards lock in spend and because they have to be redeemed in store, are great footfall drivers.
Photography, PR and marketing opportunities are available.
COMMUNITY
A way to support local businesses by buying the cards and spending back, in stores locally.
An easy gift idea for family and friends.
INVESTMENT
SCARBOROUGH FUND:
OUR INITIAL INVESTMENT: £20,000
NY LEP: £10,000
LOCAL AUTHORITY: £20,000
BRUNSWICK: £7,500
We contributed a further £4,500 to cover the digital upgrade
BID Team
Scarborough Restaurant Week, Sign of the Times, Portfolio, Featured, Events, Scarborough, Love Yorkshire Coast, Scarborough Gift Card
If you are a Scarborough business, here are four new opportunities for your business and to register will take no more than 10 minutes. If you have any questions, please don’t hesitate to give us a call so we can assist you. Food and Drink businesses: Scarborough Restaurant Week Following […]
BID Team
Portfolio, Featured, Events, Scarborough, Scarborough Gift Card
This week we are launching a new promotion to drive awareness of the Gift Card, which also acts as a way to drive footfall into your businesses; introducing “The Cash Machine”. Over the next 13 weeks, every Thursday, the team from Coast and County Radio will be at a different […]
BID Team
Portfolio, Featured, Scarborough, Scarborough Gift Card
In 2020, we launched the Scarborough Gift Card in partnership with NYLEP, The Brunswick and Scarborough Borough Council, committing to a 3 year program of promotion and marketing led by the Discover Yorkshire Coast team. At the end of the 3 years, due to the changes with the local authority, […]
BID Team
Portfolio, Featured, Scarborough, Scarborough Gift Card
We’re proud to announce that we have now taken the reigns of the Scarborough Gift Card and are committed to pushing forward with this great initiative that brings so many benefits to the business community of Scarborough. Since our initial co-funding of this project in 2020 we have monitored how […]
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