ShopAppy

In 2020, when businesses were hit with immediate closure due to the pandemic, we saw an immediate way that we could fund a tool to enable businesses that did not have a website, to trade online.

The funding we provided enabled any business on the Yorkshire Coast to use this service free of charge, with 0% reduction payable in the form of commission on sales, for a total of 24 months.

We decided not to continue funding this platform in favour of looking at alternative ways to help businesses build their online presence and utilise our consumer brand, Love Yorkshire Coast.

You can read the final review of ShopAppy here.

How it worked

Step 1

All businesses on the Yorkshire Coast could register their business and set up their e-store by following the registration process online.

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Step 2

After registering, businesses received a confirmation email saying you are in process, so in the meantime, think about what you want to showcase to your future customers.

When the application was completed, businesses received info and some videos to help with uploading the first ten products; we initially offered bundles or packs if possible, for instance:

  • A food parcel
  • A craft pack
  • A health care pack
  • A reading pack
  • A music pack
  • A Self care pack
  • A dinner date pack

Additional ways to grow revenue were created by giving businesses the opportunity for businesses to create vouchers, which were initially marketed as a buy now, and use later during the pandemic lockdowns.

Gift voucher example

How we supported ShopAppy?

In addition to the ShopAppy team contacting businesses direct to help with the registration process and loading of products, we ran a series of marketing campaigns via a specific ShopAppy Yorkshire Coast page.

We found that ShopAppy needed additional support to keep awareness in the area, so we replaced the ShopAppy Yorkshire Coast social media pages with Love Yorkshire Coast, which has proved to be a more effective way to benefit more businesses on the Yorkshire Coast.

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