We saw an opportunity to create a platform to share information about your businesses, direct to residents in a less formal way than if we used our own website by creating Love Yorkshire Coast.
The website and social channels have helped us not only promote events and projects that we have funded, but it has importantly provided us a platform to share your latest news, events, offers and create different types of competitions and trails to inspire locals to support local businesses.
This remains one of our core tools to promote our BID community, so don’t forget to let us know what you are up to so we can help amplify your message to a wider area.
FUNDING INFORMATION
Funding that has been used for Love Yorkshire Coast is specific to:
Social Media ad spend: To promote business specific competitions, offers and/or events
Key promotions:
Support your local business 2020-2021
Lockdown Legends partnership with This is the Coast
Park & Win (Bridlington) 2020
Monster Hero Safari 2020
Quiz-mas 2021 & 2022
Hunt for the Lost Toys 2022
10 pop-up events for organisers (4 remaining within budget for 2023)
Benefits
BUSINESSES
Featured blogs and social media
Inclusion in monthly and key competitions
Inclusion in consumer articles -i.e. Top 10 Sunday Lunch Spots / Beer Gardens
Feature in brochures and guides – i.e. Wedding Guide
Promotion of all events
RESIDENTS
A great tool to find out about great places to eat and things to do in the area
Residents, just like vistitors, like to travel, so we promote the local holiday experience for locals living in the area
An opportunity to win and find great offers from local businesses
BID Team
Portfolio, Featured, Marketing, Events, Love Yorkshire Coast, Lighting up the Coast
This week will see Light Night come to life up and down the Yorkshire Coast, and we are so pleased with the response from businesses who have wanted to get involved and create something unique for people to enjoy. From mixologists, bands, jazz singers, and DJs, something extra special takes […]
BID Team
Portfolio, Featured, Events, Love Yorkshire Coast, Lighting up the Coast
Before Christmas we sent an update to say that we are bringing back our 2022 laser show, but with longer dates and more locations. Here are the locations of the lasers for this year event: Whitby Abbey Ravenscar Scarborough Harbour Scarborough Esplanade Flamborough Chalk Tower Bridlington Promenade Withernsea Promenade We […]
Our plans for Autumn/Winter 2023 are focusing on the breadth of experiences on the Yorkshire Coast to keep our core message that the area is more than a day trip, and in fact, each of the different routes has enough to warrant a 7-night stay. Our big outdoor focuses are […]
BID Team
Portfolio, Featured, Events, Scarborough, Love Yorkshire Coast, Scarborough Gift Card, Scarborough Restaurant Week, Sign of the Times
If you are a Scarborough business, here are four new opportunities for your business and to register will take no more than 10 minutes. If you have any questions, please don’t hesitate to give us a call so we can assist you. Food and Drink businesses: Scarborough Restaurant Week Following […]
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