Last week we announced our plans for Route YC’s campaign to showcase the region’s coast and countryside this autumn and winter.

The new Route YC campaign has been designed to help visitors explore a choice of six destinations along the Yorkshire Coast outside the main visitor season, from the sand spit of Spurn Point to the coves of Whitby, the golden sandy beaches of Hornsea and Bridlington and everything in between, including Scarborough, Filey and Withernsea.

From driving and sailing to bikes, hikes, winter walks and wildlife spotting, we are committed to inspiring visitors to create their own outdoor adventure around the Yorkshire coast and countryside and spend more time getting off the beaten track to discover what the region has to offer.

The campaign will focus on sustainable and eco-friendly tourism; cultural immersion and local experiences; adventure and outdoor activities; wellness and relaxation; and food and drink tourism.

The backbone of Route YC is its members, and with over 250 tourism, leisure and hospitality business members, we are committed to showcasing more of you in the regional and local press for the benefit of promoting the Yorkshire Coast as a no.1 destination.

The initiatives we will launch with the brand ambassadors are geared towards promoting reasons to visit Route YC from October to March, showcasing areas that can accommodate visitors in the quieter season, and highlighting the opportunities for wellness getaways off-season.

To support the campaign, we are providing all Food & Drink, Leisure and Accommodation businesses in the Route YC area the opportunity to claim a free basic listing, as we know visitors are looking for a choice.  The larger we can build our base, the more we can compete with booking platforms which charge commission, and the website is geared at getting visitors to book direct with you.

Exclusive for BID Members:

  • Paw me a drink stations
  • Bike Repair Stations
  • inclusion in PR opportunities
  • First pick for national press trips
  • First pick for influencer trips
  • Social media spotlights
  • Electric Car / Bike Charging stations
  • Monthly reports

More details and additional opportunities regarding our brand ambassadors will be shared with our Route YC businesses, but if you haven’t gotten involved or need to update your details, drop us an email to


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