Since 2019 we have been developing a new product to increase out-of-season visits to the whole of the Yorkshire Coast, for 3, 5 and 7-night experiences.

Today Route YC was previewed in The Times as part of the social build prior to the website launch.

This experience-based tourism product will be marketed outside of the main summer season to encourage walkers, cyclists, and visitors who want an authentic adventure on the Yorkshire Coast.

The brand, Route YC, encompasses six routes = six reasons to visit the Yorkshire Coast.  Our ethos is to showcase our BID businesses front and centre and encourage visitors to book direct with you to avoid you incurring booking fees.

As we continue to develop Route YC, you will be invited to be part of bespoke itineraries, PR and competitions, so if you haven’t already signed up, contact us and we will get you live as soon as possible.

Thank you to everyone who has already signed up, you will be contacted directly to grant you permission to use the trademarked assets.