Our plans for Autumn/Winter 2023 are focusing on the breadth of experiences on the Yorkshire Coast to keep our core message that the area is more than a day trip, and in fact, each of the different routes has enough to warrant a 7-night stay.
Our big outdoor focuses are
Cycling
Adventure Sports
Off-the-beaten-track walks
Joining us to help elevate awareness of cycling and adventure experiences on Route YC are 4 World Record holding cyclists with different specialities who will be showcasing what they love about Route YC and the Yorkshire Coast.
Nick Sanders
Nick not only holds the fastest record for cycling the Coast of Great Britain, but is also known as one of the greatest motorbike adventurers who has been around the world multiple times.
In September, Nick started a brand new adventure, to become the first to e-cycle the world, and he will be taking our brand around the world with him over the next 6-7 months.
Nick will be blogging his progress and sharing via social media, helping to introduce the Yorkshire Coast to a global audience.
Markus Stitz
Before he became the first person to cycle around the world on a singlespeed bike in 2016, he worked in a number of marketing roles in Germany, New Zealand and the UK and has great expertise in social media and building brands. He is instrumental in the creation of new gravel, road and adventure cycling routes exclusively for Route YC and has had a busy couple of months in the area, testing and recording the routes with two key cycling influencers.
Jenny Graham
Not all cycling routes are the same, and we are thrilled to have Jenny onboard who has been testing large parts of the routes, including those in and around the North York Moors National Park. In 2018 Jenny completed an unsupported circumnavigation of the world by bicycle in 124 Days, 10 hours and 50 minutes; Guinness World Records confirmed the attempt as record breaking in June 2019 and she is known as a top endurance cyclist.
Mark Beaumont
A British long-distance cyclist, broadcaster and author, Mark holds the record for cycling round the world, completing his 18,000-mile (29,000 km) route on 18 September 2017, having taken less than 79 days. He has been working with Jenny and Markus to test the routes, spending time on the Southern routes providing valuable insight to increase the variety that can be seen via bike.
The routes and launch will take place in the new year, and if you want to make sure your business is set-up to attract and retain cyclists let us know as we are looking at creating some specific workshops so you can maximise this exposure.
