If you are a leisure operator, this is a free opportunity for you to join Visit Britains summer campaign, we have added a summary below for you and a link to more information on their website:
Hundreds of thousands of £25 vouchers will be available to all National Lottery players this summer to redeem against a day out in the UK, backed by a national advertising campaign, launching in July 2023.
What the campaign can do for you
- Potential to boost sales for your attraction.
- The £25 voucher value will be funded by the National Lottery
- Opportunity to drive additional bookings to your attraction by remaining on the VisitBritain Shop and TXGB distribution platform post the campaign.
- By connecting to TXGB, you will have the opportunity to feature on a large number of partner channels, enabling you to easily reach more consumers and drive sales.
Who can take part?
If you are a UK-based attraction with paid admission fees you can apply to join and be part of this and future VisitBritain Shop campaigns.
You also need to:
- Be bookable online (or be willing to be).
- Have availability during the campaign period and at least 4 months beyond the end of the campaign (For example, this year the period will be 3 July 2023 to 30 September 2023. We would therefore expect you to have availability until early 2024).
- Agree to the TXGB and VisitBritain Shop terms and conditions.
All you need to do is express interest by emailing product@visitbritain.org
