In 2020 we did our first high street experience, “Monster Hero Safari”, where families could go hunting for ten monster superheroes displayed in public windows. People could scan the barcode or “tap” the monster with their phone, unlocking a storybook of information.
Children could spot the cute, colourful characters, and when they found all 10, they could download a free e-book with the character’s first team-up adventure.
We have brought this back for Christmas 2022 with the story “The Lost Toys” as a simple way to encourage people onto the high street this Christmas. There will be 60 participating businesses, all of which will be supported with social media, print adverts and press releases. All companies can add offers to their section, which will be shown to all participating players.
Trails were set up in towns across the Yorkshire Coast, including Whitby, Scarborough, Filey, Bridlington, Hornsea and Withernsea.
We have a couple of places in each town remaining, so if you haven’t been contacted yet and want to get involved, drop us an email at bidteam@yorkshirecoastbid.com
