Whitby Krampus Run is a costumed folklore parade that takes its influence from the Alpine festive traditions. It is an interpretation of the tradition and includes local history and folklore for Christmas and when we were approached by the team of organisers and their many volunteers to help grow this unique event in Whitby we were delighted to be involved and they surely delivered!
WKR clearly demonstrated that the event has become a big pull and major attraction to the town with visitors travelling from far across the country and internationally to see the event. Many businesses also look forward to the event as it brings a unique celebratory atmosphere to the town. It is a family-friendly event encouraging children to explore local history and folklore and on the day raises money for local charities too.
No event organiser has an easy time funding their events, especially those that continue to grow and expand. It was clear that for WKR to sustain and grow even further, that additional funding requested from the BID, was required to ensure that it remained safe and had the impact that it deserved.
The BID funding contributed towards artists, materials and additional security. From the feedback received from businesses, WKR was a welcomed boost to footfall at a quieter time of year for Whitby.
We contributed £2850 towards the event and the organiser also attracted investment from local businesses and public agencies.
As with all events, organisers need to look at measures to make them self-sustaining through organising add-on events, marketing and sponsorship opportunities.
The additional income generated by the organiser has not only gone towards materials for future events but to local charities in the town.
After the festive fun and frivolity had passed, it was important that we took the time to review the investment we made as a BID, which includes checking of receipts and media coverage.
This, combined with the business feedback the organisers received on the day and in the new year was fantastic and we are so pleased that we were able to support the organisers to help keep the event in Whitby.