Enhancing the visitor experience



Living and operating in coastal areas means that we see more than most how we, as residents and our visitors, can affect the Yorkshire Coast.

By protecting and creating new reasons to visit and explore while reminding people that this is an area that deserves to be invested in, is what we are passionate about.

Our investments must have an impact, can be enjoyed by all and, wherever possible, are long-lasting.  

Over the last couple of years, we have found that if you want to get a job done, it’s best to know the people who live in these areas, so we have been working with community groups and associations of parishes to understand their priorities.

This puts us in a great position to invest in meaningful projects that create great spaces and moments for residents and visitors to enjoy.

Pier Towers Development

Over the last couple of years, we have engaged with this group whose passion and ambition to rebuild an iconic pier in Withernsea has no bounds.  The groups drive to develop the pier for historical, and visitor significance has been a huge driving force for the area. We are proud to have enabled them to transform the disused towers into visitor and environmental information spaces.

Robin Hood’s Bay

It isn’t hard to see Robin Hood’s Bay as a hot spot for visitors to the Yorkshire Coast, but footfall can also bring challenges.   The tourism association works hard to promote the area and protect and develop it so that visitors and residents can enjoy it.  We have worked with them to identify areas for improvement, including installing a defibrillator, a new seating area at Dock End, new additions to Christmas Lighting and a webcam to help them further their promotion.  

In-Bloom Support

In-Bloom groups are typically hard-working volunteers who love enhancing their lives, and Whitby’s is no exception.  Their approach to transforming unloved spaces by cultivating new planting schemes has been amazing to follow over the last two years.  The areas they have added to with our support have seen key places in the town creating a more vibrant and loved feels, like the train station and bandstand, but they create a sense of pride.  The bee-friendly planting scheme has been further supported by Esk Valley Railway and Northern Rail.  We hope residents and visitors love these enhancements, as it is all due to the hard work put in by the Whitby In-Bloom volunteers.

Other areas of development underway are transforming a disused signal box in Sleights to become a new visitor centre, upgrades to Staintondale village hall, and we are pleased to see our support for the Withernsea Bike Scheme has now turned into a fully functioning bike hire, cafe and repair centre.