We’re a team that is passionate about the Yorkshire Coast and the talent that resides in the area, and we aim to inspire and unleash the collective potential of the Yorkshire Coast as a top UK destination.

We will continue to invest and develop projects that promote, protect and support the ongoing development of the Yorkshire Coast. 

In addition to providing funding to event organisers and agencies to help us fulfil our business plan, there are some projects which we will take the lead on developing and delivering.

These projects are always developed from feedback from our businesses, so if you have a great idea, get in touch or apply directly for funding.



BID Committed Funds


Additional Income


Project Financial Contributors


Number of projects funded

How do we create BID projects?

Everything always starts with a great idea!  Whether this is suggested by a business or one of the directors, our first step is to check that it a) fits with our business plan objectives and b) it is not duplicating or replacing another source of funding.

The next step is to identify what we need to deliver, including putting budgets together so the directors can make an informed decision before submitting their vote.

Who delivers BID projects?

We can deliver projects through the BID company by using the expertise of our directors, combined with the company resources which we refer to as “The BID Team”.

Our team is small, and we intend to keep it that way to ensure that we operate efficiently and keep our costs as low as possible.

With any project, there are times when we may need to partner with external experts, but we will always issue tenders and contact relevant businesses within the Yorkshire Coast first.  

Who are the BID team?

Our team consists of company employees who are your main point of contact for up to date information about the BID.

Kerry Carruthers, Chief Exec.  

Core responsibilities: Company operations, business liaison, contract management and key project development.

Lisa Craven, Project Co-ordinator.  

Core responsibilities: Hospitality-specific project development and business onboarding for BID projects.

Georgette Donoghue, Project and Route YC Marketing Co-ordinator.

Core responsibilities: Route YC marketing, coastal project development and business onboarding for BID projects

Elaine Stephenson, Project and Communications Co-ordinator.

Core responsibilities: BID Communications, retail-specific project development and business onboarding for BID projects

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All general enquiries:

Telephone:  01723 643 006

Email:  bidteam@yorkshirecoastbid.com