Brid Bus

Some of the best ideas don’t need to be complicated, but they do need to be organised and well-timed!  In September 2019 we started to promote the free coach travel to residents in Sheffield as a trial and were overwhelmed at the amount of exposure Bridlington received and how many people registered.  Read on to find out how it worked and the results of the trial.

Yorkshire Coast BID Updated Boundary

What is Brid Bus?

Following ideas received by a Bridlington business, our Bridlington Director went away and put together a proposal that became “Brid Bus”.  The idea was simple, organise free Coach travel for Sheffield residents to Bridlington, on the basis that they booked accommodation in the area.  We only set out to book 1 coach as a trial and the response was fantastic!

The detail

Brid Bus took place 4th-6th October

The coach was booked and filled from promoting through the Brid Bus Facebook page and media releases

Bridlington Director Dean Bullen greeted the “Brid Busers” in Sheffield and shared his knowledge of Bridlington sharing great places to visit, places to eat and where to shop

The customers were asked to retain any receipts from their weekend so we could get a clearer idea of how people spent their time…and money!

Surveys were conducted on the return journey, with 100% citing they would return again, love Brid Bus concept, but would like a 3-5 day break instead.


How much did it cost?

The trial was funded through Bridlington funds

Tenders were put out to coach companies in and outside of the Yorkshire Coast

Total cost:  £1000

The Results

The overwhelming feedback was that despite the trial taking place out of season, with no big events taking place, that 100% of the customers loved their time in Bridlington and would definitely return – with or without Brid Bus!

£1,600 was spent with accommodation providers

£3400 was spent on food and drink, leisure and retail 

AND the people who used the service was a good mix of families, younger and older couples….and one couple even bought their engagement rings in the town!

Areas for consideration if moved beyond the trial

There were 2 main lessons to be learned from the trial:

  • Pocket guides required for future services
  • A greeter is an absolute requirement in case there are travel delays

What’s next?

We are currently considering:

  • Future dates
  • New locations
  • What tools are required to make it bigger and better so more businesses have the opportunity to benefit from future trips

If you have any ideas on how we can expand Brid Bus, get in touch and let us know!

Brid Bus